Job Order: 5943
Staff Representative: Tim Jadwin
Position: Director, Marketing
Location: Pennsylvania
Company Summary:
Our client is a marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others.
Description:
JOB SUMMARY:
Responsible for the preparation of the marketing related project deliverables during the design phase of an engagement and client/account management duties.
DUTIES & RESPONSIBILITIES:
- Expertise
- Responsible for understanding the account dynamics and mobilizing resources to most effectively meet account requirements
- Responsible for brand understanding and communicates this understanding
- Knows how to bring right resources to client advocacy opportunities.
- Can articulate the role of branding in relationship to Customer Value Marketing.
- Demonstrates significant knowledge of pharmaceutical marketing and is comfortable playing a leadership role with client brand teams when needed
- Value
- With VP/Director, Responsible for setting client account expectations
- Develops Strategic Brief marketing goals, brand strategy and other critical marketplace data and direction
- Participates in account development and enables account strategy.
- Ensures client contact with members of brand team and supports Director of Delivery Management with respect to client communication
- Ensures that the right management takes action at the right time.
- Enables team to provide and show maximum value to client for retainer.
- Results
- Leads brainstorm sessions to generate ideas for new business
- Seek opportunities to up sell and cross-sell within the account to generate additional revenue
- Participates in the hiring and quality of work of Managers and Associates.
- With Delivery Manager, contributes to the development of project timeline and budget
REQUIRED SKILLS & EXPERIENCE:
- Minimum Bachelor’s degree
- 6 years of experience in the pharmaceutical industry, Rx or OTC in marketing are required
- Experience in client management and marketing program development required
- Excellent interpersonal skills and superior communication skills are essential
- The ability to address complex strategic marketing problems and propose viable solutions is necessary
- Must exhibit strong leadership ability and exercise good judgment and diplomacy
|
