Job Order: 5936
Staff Representative: Tim Jadwin
Position: Director, Strategy & Analysis
Location: Pennsylvania
Company Summary:
Our client is a marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others.
Description:
SUMMARY:
The Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements, specifically: discovering new paths for growth by uncovering and developing new segments, products, and channels; optimizing budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment; laying the Strategy foundation for companies just starting to develop relationship marketing capabilities; and collaborating with creative, media, marketing and technology to build a robust marketing strategy for the client.
DUTIES & RESPONSIBILITIES:
- Act as focal point for internal cross-functional teams and liaison to client teams. Develop business within the context of existing client project work
- Contribute to strategy-oriented intellectual capital for clients and the internal organization. Develop effective relationships with clients and other groups across the agency
- Define scope, recommended approach, and manage execution of strategy and strategic planning projects for clients
- Contribute to formal frameworks and methodologies for approaching major strategic issues, both leveraging existing intellectual capital and developing innovative concepts
- Provide leadership and direction to assigned staff on all aspects of client deliverables including preparation, management of project budgets and resource allocation
- Serve as an account team partner in aligning marketing productivity with a client’s broader business goals and objectives
- Contribute to the development and presentation of new business proposals to existing and new clients
- Build a team environment amongst account staff and other departments; motivate others
- Participate in hiring of new employees
- Some travel may be required
REQUIRED SKILLS & EXPERIENCE:
- Degree in marketing, statistics, mathematics, or economics: MBA or advanced degree a plus
- 5+ years of business experience in Management Consulting, Marketing, Advertising, or Interactive Consulting
- In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing)
- 3+ years managing and coordinating multiple strategy projects across internal teams and client relationships
- Possession of excellent written, oral communication and presentation skills
- Experience managing and coordinating multiple projects across internal teams
- Experience with PowerPoint and proficiency with Excel
- Proven leadership ability with strong client relationship skills
- Extensive experience managing, mentoring and leading a team
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