Job Order: 5524
Staff Representative: Tim Jadwin

Position: Group Copy Supervisor
Location: New Jersey

Company Summary:
A smart, award-winning pharmaceutical advertising and communications agency with major clients.

Description:
Position Summary
The Group Copy Supervisor (GCS) is responsible for managing all aspects of copy and related data for his/her accounts. In addition, the GCS should have excellent relationships with clients - to the degree that clients rely on the GCS as much as on the account team. The GCS should be a creative leader at the agency, capable of producing imaginative, unusual, top-quality creative ideas across all assignments, on short notice if needed. The GCS should be able to supervisor and mentor junior writers while managing a heavy workload.

Responsibilities
  • Produces correct and timely work, including a wide range of materials for professional and, if appropriate, consumer audiences
  • Contributes to the conceptual process - alone or as part of a group - by generating ideas for existing clients
  • Develops strong client relationships through participation in market research, presenting creative concept development, and strategic direction
  • Obtains additional background and current development information through research, if necessary (Internet, medical publications)
  • Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services to formulate presentation approach
  • Works with Art Director to review creative strategies and to develop dynamic and ownable concepts
  • Reviews copy with supervisor and Account Executive to ensure adherence to strategic focus and tone
  • Supervises and trains writers, as needed
  • Mentors developing writers on specific assignments, even if the writers are not direct reports
  • Fields questions and defends positions effectively, both internally and externally
  • Communicates agency point of view to client
  • Reads raw and/or published data and is able to translate it into product features and benefits (at the least is able to ask meaningful questions)
  • Prepares and annotates references for submission to client's medical/legal review process
  • Works closely with editors to achieve crisp, clear writing, and claims that are unimpeachable
  • Communicates openly and collegially with all team members
  • Collaborates with Account Services in thinking strategically about marketing plans for products
  • Suggests ways for the Art Director to graphically present the data
  • May contribute to more than one account as needed
  • Models senior-level agency attitude and behavior (comes in on time, works proactively, thinks ahead)
  • Acts as creative lead on account
  • Demonstrates outstanding creative/conceptual abilities
  • Contributes at a high level on all agency accounts
  • Supervises and mentors junior writers when appropriate, spending as much time as needed to develop the writers so they can contribute effectively to the agency
Performance Standards
  • MUST be able to write copy that:
    • Is concise, clear, creative, and supportable
    • Displays good sentence structure
    • Has overall good composition and a logical flow
    • Is grammatically correct
    • Has no spelling errors
  • Demonstrates copy leadership on his/her account.
  • Has in-depth understanding of the assigned account, treatment category, relevant physician specialties, etc.
  • Exhibits excellent presentation skills
  • Key resource for all other members of the team.
  • Commands the writing, the data, and the conceptual direction for the account.
  • Partners with the Account Supervisor to lead the account toward success
  • Strong, creative resource for the department
  • Demonstrates leadership qualities, passion for the work, dynamic presenting skills, stellar creative powers, and respect for coworkers
  • Able to contribute at the very highest level whether the discussion revolves around concepts, written copy, strategy, market dynamics, product issues, or any other aspect of client business
  • Develops innovative solutions to team concerns should problems arise
  • Ability to manage a heavy workload efficiently and with grace
  • Consistently displays proactive behavior
  • Demonstrates the ability to hire and retain highly capable people while fostering diversity and career development
  • Follows up to ensure goals are met through encouragement and constructive feedback and provides direction when needed
Requirements
  • Bachelor's degree preferred
  • Minimum of 5 years' experience as a pharmaceutical writer
  • Demonstrated conceptual ability
  • Team player
Computer programs
  • Microsoft Word
  • Excel
  • PowerPoint helpful
  • Internet


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